The Bay Area start-up scene was on fire heading into 2026, having received 52% of all VC dollars the prior year. With seemingly every tech company buying the same bus wraps and roadside billboards for sky high prices, Rho was looking for an affordable and differentiated way to stand out from their competitors and let their target customer (key decision makers at startups) know that Rho is the business banking platform they can trust.
For the same price as buying 5 roadside billboards for 6-months, Rho ran a 6-month Mass Awareness program with 50 vetted Crosswalk Media trucks. Providing a balanced mix of coverage in downtown San Francisco and high frequency exposure on the various major and highly trafficked roadways surrounding the city during peak commuting hours – Rho’s fleet established a dominant market presence with consistent high repetition messaging on a daily basis.
When all is said and done, Rho’s 50 trucks will deliver 50x the reach for the same price as 5 roadside billboards over 6-months – making their market takeover look like one of the smartest CPM arbitrages in Silicon Valley.
