MAISON DE SABRÉ – one of the fastest growing luxury brands worldwide was looking for a way to raise awareness for its DTC business and support their retail pop up launch inside Bloomingdales’ flagship store in Midtown Manhattan.
After running a successful, 6 truck test program in 2024, MAISON DE SABRÉ upsized their wrapped fleet to 15 trucks featuring a series of different, albeit equally vibrant, head turning creatives that would dominate the streets of NYC through the end of 2025 and beyond.
Sprinkled throughout their yearslong Mass Awareness program were two sets of strategically planned, multi-truck, custom routing activations.
The first being five consecutive weekends with 3 of their wrapped trucks driving continuous laps around Bloomingdale’s flagship store in NYC during peak foot traffic hours.
The second came during New York Fashion Week where CROSSWALK MEDIA orchestrated an unskippable caravan of 3 trucks driving continuous laps through the heart of SoHo showcasing their new Palais collection and providing MAISON DE SABRÉ with an outsized share of voice during one of their industry’s most important moments of the year.
