As a rapidly scaling, digitally native brand with a cult following, Everyday Dose wanted to reach a broader audience through IRL advertising.
What started as a 5-truck, 6-month program was quickly expanded to 16 trucks for an additional 12-months with the Everyday Dose eager to double down on early success and lock in a commanding 'always on' presence throughout NYC for all of 2025.
While their guerilla fleet of Manhattan and Brooklyn routed trucks would crush more than 3 MILLION mass awareness impressions across the city each week, the Everyday Dose team strategically paired that top of funnel exposure with 30 guerilla sampling events on Saturdays and Sundays throughout the year.
Each weekend they’d utilize one of their wrapped trucks as a mobile billboard to park in high profile, high foot traffic locations throughout SoHo and NoHo. Using the lift gate as a serving table and stage for playing music and getting the crowd hyped up – their massive truck would quickly amass a line stretching around the block with crowds taking photos/videos of the activation and reposting across their socials unlocking significant earned media value, acquiring new customers and turning existing customers into advocates.
Pairing our top-of-funnel Mass Awareness offering with a high frequency of guerilla sampling activations is one of the easiest and most impactful ways to amplify the reach and ROI of your truck investment and side step the steep cost of experiential activations.
By the time this program had concluded in December 2025, the program had delivered an estimated 172.8 million impressions for less than a $2.00 CPM and handed out more than 40,000 product samples to New Yorkers.
